Content marketing is a huge and growing opportunity for businesses. And if you're a business owner or a company exec, you know that providing free, regular content that entertains, inspires or informs your customers and your potential customers is a big deal. Quality content makes your customers trust you, like you, and want to do business with you. Now, if only you had enough time to develop, write, and track content...and that's where I come in.
I specialize in the writing part of content marketing: blogs, articles, case studies, e-newsletters, text for infographics, and more. Plus, I can help plan, execute and understand that content. Here’s what a great content marketing writer and strategist can do for you and your company:
1. Establish your brand
Content marketing is a chance to tell your story. What makes you stand out? Where are you an expert? How can you help?
My job: Write your story and share your expertise in a way that connects with customers. After nearly 20 years writing articles for national magazines and websites, and five years writing content for national and international companies, I know how to craft a compelling story. Plus, I can zero in on dynamite story ideas, write click worthy headlines and create a totally doable content calendar.
2. Understand your customers
How can more people find your company and your story, faster? What are they looking for and how can you answer their questions? Keyword research is a simple and very effective way to get crucial insights what words people use when they’re doing an online search. Using just the right keywords means your site ranks higher in Google and other search engines.
My job: Pinpoint those keywords and then use them in your online copy in a natural, readable way. Optimizing your site (SEO) is an extra step but it’s so worth it—and as a content strategist I have the tools to make it happen.
3. Save you money
These 2016 stats are remarkable: content marketing costs 62% less than outbound marketing, but it generates three times as many leads! Great content simply makes you a trusted resource for current and future customers, and keeps them coming back.
My job: Dig deep, have fun and write the info your customers want and need. Then we can post it on your website, share it on your social media, include it in your newsletter and more. Slice it, dice it, use it forever or for a right-now project. Analyzing performance means we can go with what works and adjust what doesn't.